The Magic of The Creative Process- Mr.Boonstra

I was researching a very interesting Art Director named Ewoudt Boonstra (known as Mr.Boonstra) and in an interview I came across a question to which he answered about the creative process- which I thought was very interesting.

" What Fascinates You? " 

The magic of the creative process; One moment there is nothing, the next moment there is something. To make something grow from a thought to a concrete end product is the most fascinating ability of mankind. Whether its a a book, a film, a poster or an object. Being involved in such a process is magical. Unfortunately it can be pretty banal a points. "

-Excerpt from here >  http://www.amsterdamadblog.com/10-questions/ewoudt-boonstra/